Slide A case study Client Objective Scottsdale

Slide What We Did… 01 02 Showcase Scottsdale as a golf destination Drive visits to Scottsdale - Put Heads in Beds and Feet on Fairways Client Objective

Slide How We Did It… 01 02 Created a custom content partnership across Golf Channel and Golf Advisor showcasing Scottsdale, Troon North, TPC Scottsdale and surrounding areas to a highly qualified and engaged audience on every platform – linear, digital, social Enticed travelers to participate in a Matt Ginella hosted “Round Trip Getaway: Scottsdale” and delivered a group of 40 paying golfers to the destination for 4 days and 3 nights What We Did

Slide How We Did It… 01 02 Produced a 30-minute show hosted by Matt Ginella showcasing golf, outdoor activities, food and more Produced (3) 2-minute custom vignettes which aired on Golf Channel during tournament replays How We Did It

Slide Significant Tune-In Promotion… 03 04 Created a custom golf instruction feature which aired within Golf Channel’s School of Golf show in primetime Delivered a 5-min Morning Drive feature How We Did It

Slide Digital Tune-In Promotion… 01 Created :15 promotional units to drive tune-ins Significant Tune-In Promotion

Slide Social Promotion 01 02 Significant email promotion across Golf Channel, Golf Advisor and GolfNow databases Delivered a 5-min Morning Drive feature Digital Tune-In Promotion

Slide Round Trip Getaway - Scottsdale… 01 Multiple posts across Golf Channel, Golf Advisor and GolfNow social accounts Social Promotion

Slide Campaign Recap By the Numbers… 01 The Round Trip travel show comes to life giving viewers the opportunity to experience the destination first-hand alongside Matt Ginella 02 100% turnkey delivery of a group of 40 golfers back to Scottsdale on a “buddy trip” hosted by Matt for 4 days and 3 nights 03 Delivered an economic impact back to the destination Round Trip Getaway Scottsdale

END… • 10,000,000+ TV impressions delivered • 6,000,000+ Emails Deployed • 1,000,000+ Social Impressions • $$$ Economic Impact from the Getaway return trip Campaign Recap By the Numbers

Slide The Golf Channel delivered a very compelling marketing package that showcased Experience Scottsdale perfectly to an audience of affluent travelers. We really loved the return Getaway trip hosted by Matt Ginella which brought us great ROI! Kelly Triplett Director of Marketing Experience Scottsdale “ ”