A case study
Client Objective
Scottsdale
What We Did…
01
02
Showcase Scottsdale as a golf destination
Drive visits to Scottsdale - Put Heads in Beds and Feet on Fairways
Client Objective
How We Did It…
01
02
Created a custom content partnership across Golf Channel and Golf Advisor showcasing Scottsdale, Troon North, TPC Scottsdale and surrounding areas to a highly qualified and engaged audience on every platform – linear, digital, social
Enticed travelers to participate in a Matt Ginella hosted “Round Trip Getaway: Scottsdale” and delivered a group of 40 paying golfers to the destination for 4 days and 3 nights
What We Did
How We Did It…
01
02
Produced a 30-minute show hosted by Matt Ginella showcasing golf, outdoor activities, food and more
Produced (3) 2-minute custom vignettes which aired on Golf Channel during tournament replays
How We Did It
Significant Tune-In Promotion…
03
04
Created a custom golf instruction feature which aired within Golf Channel’s School of Golf show in primetime
Delivered a 5-min Morning Drive feature
How We Did It
Digital Tune-In Promotion…
01
Created :15 promotional units to drive tune-ins
Significant Tune-In
Promotion
Social Promotion
01
02
Significant email promotion across Golf Channel, Golf Advisor and GolfNow databases
Delivered a 5-min Morning Drive feature
Digital
Tune-In
Promotion
Round Trip Getaway - Scottsdale…
01
Multiple posts across Golf Channel, Golf Advisor and GolfNow social accounts
Social Promotion
Campaign Recap By the Numbers…
01
The Round Trip travel show comes to life giving viewers the opportunity to experience the destination first-hand alongside Matt Ginella
02
100% turnkey delivery of a group of 40 golfers back to Scottsdale on a “buddy trip” hosted by Matt for 4 days and 3 nights
03
Delivered an economic impact back to the destination
Round Trip Getaway
Scottsdale
END…
•
10,000,000+ TV impressions delivered
•
6,000,000+ Emails Deployed
•
1,000,000+ Social Impressions
•
$$$ Economic Impact from the Getaway return trip
Campaign Recap By the Numbers
The Golf Channel delivered a very compelling marketing package that showcased Experience Scottsdale perfectly to an audience of affluent travelers. We really loved the return Getaway trip hosted by Matt Ginella which brought us great ROI!
Kelly Triplett
Director of Marketing
Experience Scottsdale
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